As a student, I redesigned KRAFT’s Macaroni and Cheese box to appear more sophisticated as well as target a gourmet food consumer. With a minimized color palette and clean typography, the overall appearance of the box is significantly different from what is usually seen on the shelves of supermarkets. The curved shape of the boxes easily stack together like puzzle pieces.

[BELOW] Assortment of flavors (photo credit: Christopher Talbot)